CapaTalk

CapaTalk

WhatsApp marketing for Shopify brands

Founded by: Adrian Patzi (@adrianpatzif)

This indie product is an alternative to:

About

A WhatsApp marketing platform designed for Shopify stores that enables users to create campaigns, automation flows, and manage a team inbox using natural language or AI assistants. The tool integrates directly with Meta's WhatsApp Business API, allowing for audience segmentation, behavioral triggers (such as abandoned cart recovery), and A/B testing. It features an MCP server for integration with tools like Claude and Cursor, ensuring that all sends are previewed and confirmed before execution. The platform handles Meta billing directly, offers EU hosting, and includes guardrails like frequency caps and quiet hours to maintain account quality.
CapaTalk screenshot

Key Features

  • Natural language campaign creation via AI assistants
  • Shopify integration for order and customer data
  • Team inbox with order context
  • AI agents for support and sales
  • Direct Meta billing at cost

What Makes It Different

Runs the entire platform through an AI assistant or MCP server with a mandatory preview-and-confirm step for every action, ensuring safety and transparency.

Pricing

Starter €49/month, Growth €149/month, Scale €399/month, Enterprise custom.

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